STRATEGY VS PLAN
A strategy is a framework for making decisions about how you will play the game of business. Without a strategic framework to guide these decisions, your organization will run in too many different directions, accomplish little, squander profits and suffer confusion and discord.
Strategy is your "why"
Plan is your "how"
ICON builds that strategy with you.
The focus and reason to execute your plan.
Choose and master your playing field. Know your game and learn all the rules and how to conquer your opponents. Know the players and their positions and study their plays.
NOT YOUR GAME
You may be great at free throws but you chose to play football so stick to the tackle! Don't lose focus. Remember your objective and don't dilute the product or confuse people, including yourself or your team.
Big personality or tech guru? Define your approach and hone it in yourself and your people. Fine tune it and deliver it in everything you do, make it part of your brand and company culture.
Know your lane of genius and drive it. Focus on what you do best and joint venture the rest. There is money to be made and sanity to be saved in strategic partnerships.
Yesterday's edge is today's norm so keep sharpening your focus. Know your differentiator and embrace it, promote it, enhance it and make it known outside your circle.
ABOUT ICON STRATEGIES INC
Over their nearly 30 years in business, the people of ICON Strategies have helped their clients open hundreds of businesses--one at a time. The process of opening a new business can be overwhelming, but at its core it's truly a set of simple steps to be completed, once they have been customized to your business concept and details. ICON saw a need to develop a system that could reach the masses and be shared to the many 1,000's of budding entrepreneurs of the world. The ICON Circuit was born -- LAUNCH, EVALUATE and GROW.
ICON Strategies creator Shadoe Gray and her team have extensive experience across an array of industries, allowing them to apply these principles to assist new business owners in numerous fields. Their specialties include the real estate industry, the nightclub and restaurant world, medical billing and collections offices, legal, accounting and tax firms, education, social work, the travel, construction and entertainment industries, IT and many more. Whatever your business or concept, they are well equipped to help you start or grow it!
BUSINESS SERVICES OFFERED
One Hour Consultation
Formation of Business Entity (Corp or LLC)
Obtain EIN/Tax ID
Domain Search & Registration
Informational Website with 30 Days Hosting
Claiming and Setup of Social Media Pages Across All Major Platforms
3 Logo Design Options
Mini Marketing Plan
30 Days of Email Support with a Business StartUp Coach
20% off of all ICON's other Business Services for 60 Days
BUSINESS STARTUP PACKAGE DEAL
A discounted bundle of our most popular startup services
Package Price $880
Terms and Conditions Apply
QUICKBOOKS SETUP AND MAINTENANCE WITH PAYROLL SERVICES
CROSS PLATFORM SOCIAL MEDIA/MARKETING CAMPAIGN
Setup of custom Social Media Marketing Campaign which could include services such as:
Paid Ad Placement
Artificial Intelligence Marketing and more
Social Media Marketing
Paid Ad Placement
AI Text Marketing
Print Ad Design
Business Card Layouts
Business Coaches and Mentors
Industry Specific Consultants
UPCOMING FREE WORKSHOPS
7/30 @ 6:00pm
8/1 @ 6:00pm
8/2 @ 6:00pm
8/4 @ 10:00am
8/14 @ 8:30am
8/15 @ 6:00pm
Due to the current health crisis, all of our in-person events have been postponed but will be rescheduled. Be sure to get on our text list for the latest info!
Send Us a Message
ICON Strategies Inc
570 Central Ave J2
Lake Elsinore CA 92530
Call Us 951-777-7951