STRATEGY VS PLAN

A strategy is a framework for making decisions about how you will play the game of business. Without a strategic framework to guide these decisions, your organization will run in too many different directions, accomplish little, squander profits and suffer confusion and discord.

Strategy is your "why"
Plan is your "how"

 

ICON builds that strategy with you.

The focus to execute your plan.

01

YOUR GAME

Choose and master your playing field. Know your game and learn all the rules and how to conquer your opponents. Know the players and their positions and study their plays.

02

NOT YOUR GAME

You may be great at free throws but you chose to play football so stick to the tackle! Don't lose focus. Remember your objective and don't dilute the product or confuse people, including yourself or your team.

03

ATTITUDE

Big personality or tech guru? Define your approach and hone it in yourself and your people. Fine tune it and deliver it in everything you do, make it part of your brand and company culture.

04

CORE CAPABILITIES

Know your lane of genius and drive it. Focus on what you do best and joint venture the rest. There is money to be made and sanity to be saved in strategic partnerships.

05

EDGE

Yesterday's edge is today's norm so keep sharpening your focus. Know your differentiator and embrace it, promote it, enhance it and make it known outside your circle.

SOCIAL MEDIA AND DIGITAL MARKETING SPECIALS

Valid through 7/31/2020

Social Media BOOSTER Plan $400
  • Claiming and Setup of social media accounts for the business on Facebook & Instagram

  • Claiming of LinkedIn page for Business Owner and Business Page for the business

  • Google MyBusiness page claiming and optimization

  • Local Maps claiming and SEO optimization

  • Logo design with up to 3 revisions

  • Design and printing of 100 full color 4 X 6 flyers and 100 business cards

Skyline STARTUP Plan $750
  • Starter Website with up to 5 sections including company information, a contact page, map, location, hours, pictures, video (if provided) and more

  • SEO Keyword Optimization of up to 15 keywords on major services

  • Claiming and Setup of social media accounts for the business on Facebook & Instagram

  • Claiming of LinkedIn page for Business Owner and Business Page for the business

  • Google MyBusiness page claiming and optimization

  • Local Maps claiming and SEO optimization

  • Logo design with up to 3 revisions

  • Design and printing of 100 full color 8.5 X 11 flyers and 500 business cards

Small Business SUPREME Plan  $1000 ($2,500 Value)
  • Starter Website with up to 5 sections including company information, a contact page, map, location, hours, pictures, video (if provided) and more

  • SEO Keyword Optimization of up to 15 keywords on major services

  • Claiming and Setup of social media accounts for the business on Facebook & Instagram

  • Claiming of LinkedIn page for Business Owner and Business Page for the business

  • Google MyBusiness page claiming and optimization

  • Local Maps claiming and SEO optimization

  • Logo design with up to 3 revisions

  • Design and printing of 100 full color 8.5 X 11 flyers and 500 business cards

In addition to above, will be set up on state-of-the-art Artificial Intelligence Digital Marketing text campaign to be delivered to 5,000 local residents, who will then be retargeted based on their responses.  More information to be provided!  (Per transaction fees will apply beyond initial text messages)

 

SOCIAL MEDIA AND WEBSITE MAINTENANCE

  • Maintain all social media pages across all platforms
    (Facebook/Instagram/Twitter/LinkedIn)

  • Post 2+ original posts per month on each social media platform

  • Post 1+ video post per month on each social media platform

  • Maintain website, including updating information, specials and promotions, adding pictures and videos and other content

  • Review requests and review monitoring and responses

  • Content curation or creation

  • Google Alert monitoring and reporting

  • Facebook Pixel tracking

  • ...and much more

Maintenance Packages Start at $199 per Month

BUSINESS SERVICES OFFERED

ACCOUNTING

Bookkeeping

Payroll

A/R  A/P

Tax Services

QuickBooks SetUp

QuickBooks Maintenance

MARKETING

Digital Marketing

Social Media Marketing

Branding/Rebranding

Advertising

CRM Management

Paid Ad Placement

Copywriting

Content Creation

AI Text Marketing

GRAPHIC DESIGN

Website Development

Logo Design

Infographics

Flyer Design

Print Ad Design

Business Card Layouts

Brochure Design

Menu Design

Full Service Print Shop

CONSULTING

Business Coaches and Mentors

Business Plans

Incorporations

LLC Filings

Project Management

Resident Agents

Industry Specific Consultants

VIRTUAL ADMIN

Answering Services

Virtual Assistance

Mailbox Services

Mail Forwarding

Data Entry

Word Processing

Virtual Receptionist

UPCOMING FREE WORKSHOPS

Due to the current health crisis, all of our in-person events have been postponed but will be rescheduled.  Be sure to get on our mailing list for the latest info!

 
 

CONTACT US

Send Us a Message

Headquarters

570 Central Ave J2

Lake Elsinore CA 92530

Call Us 951-777-7951

© 2020 ICON Strategies Inc

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